Case Stories · six stops

The work

Take the full walk
  1. Art Director (contract) · Kendo Brands (LVMH)

    Fenty Beauty

    Mood boards, hand-drawn textures and custom lettering for Rihanna’s beauty brand.Read the story →     BeautyPackagingLetteringRead the story
  2. Design Director → Interim Creative Director

    Scale Media

    Five wellness and beauty brands, twelve designers and one system, so the team could spend its time on craft.Read the story →     BeautyBrand systemsTeam leadershipRead the story
  3. Art Director, in-house

    Vita Coco

    Packaging, in-store and the big summer campaigns, while America learned what coconut water was.Read the story →     BeveragePackagingCampaignsRead the story
  4. Art Director (freelance) · Califia Farms × GT’s SYNERGY

    Califia × GT’s

    Two brand systems carried from the big idea to the tiniest banner, across three countries.Read the story →     BeverageCampaignsIllustrationRead the story
  5. Co-creator & designer

    Sundaze

    A canned citrus cocktail, from a blank page to 300+ stores in its first 100 days.Read the story →     BeverageBrand identityPackagingRead the story
  6. Founder · Now building

    Flipside Galleries

    Temporary art shows inside your workplace, made of work by your own employees.See how it works ↗     FounderTeam leadershipSee how it works

Up close · Fenty Beauty

Every texture starts by hand.

A Procreate time-lapse of the backgrounds for Fenty Beauty’s Mini Lip set, drawn while I art-directed packaging concepts at Kendo Brands (LVMH).

Read the Fenty story
Valentina’s Procreate canvas while drawing the Mini Lip Set backgrounds
Procreate time-lapse The Mini Lip backgrounds, beside the Blaz’d Donut lettering from the Gloss Bomb tote.

Art Guides · California & beyond

Off the clock, I map art walks.

Find a walk

Photos: Cory Bjork / Unsplash (Griffith Observatory, Los Feliz). Skull Kat / Unsplash (Spire, Presidio).

Photo: Diana Molina Sosa

About · Los Angeles

Creative director, practicing painter, building Flipside.

I lead with simplicity, clear communication and a lot of trust. The work I’m proudest of is the designers I’ve hired and mentored who now lead teams of their own.

  • Creative Direction
  • Brand Identity Systems
  • Packaging Design
  • Creative Operations
  • AI-Assisted Creative Workflows
Portrait of Valentina Vicent, smiling, in a rust-orange jacket

Pull up a chair.

Open to freelance and contract work, hybrid in LA or remote. Send me the brief, or book half an hour and tell me about it.

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Unique tree with a patterned, lattice-like design forming the shape of a heart, glowing softly in the dark backdrop.
Logo consisting of five connected silhouettes of people forming a circle, each figure is a different color: orange, yellow, purple, pink, and blue, symbolizing unity and diversity.
Vertical bar graph comparing weekly times spent on shopping in UK regions with color-coded bars for Scotland, South West England, West Midlands, and Wales; South West England shows the highest average weekly minutes, Wales the lowest.